New storage vendors to check out at #VMworld 2015 (SFO)

As usual, there have been loads of things happening over the last 12 months in the storage space. The Solutions Exchange at VMworld is always a great place to meet new storage startups, and get some further information on their respective products and innovations. This year, I’ve made a note of a few startups that I wish to catch up with at VMworld 2015 and find out what issues are they trying to address with their technology, and why should a customer choose¬† their solution over some of the others in the storage space. Disclaimer: Please note that I am…

A closer look at Rubrik

A couple of months back, I wrote a short article on Rubrik. They were just coming out of stealth mode and had started an early access program. Since they had not officially launched, there wasn’t a lot that I was allowed to say about the company, other than give a high level overview. As they have now officially launched their r300 series of products, along with news of a massive $41 million Series B of funding, I can now share some additional details about their products and technology. Just to recap on what Rubrik do, they are offering a converged…

A quick introduction to Rubrik

I first encountered Rubrik at this year’s Partner Exchange (PEX) 2015 in San Francisco. They had some promotional flyers made up labeled “Backup Still Sucks”. I guess a lot of people can relate to that. I had a chat with Julia Lee, who used to be a storage product marketing manager here at VMware, but recently moved to Rubrik. Rubrik’s pitch is that customers are currently stitching together backup software with backup storage in order to backup their virtual infrastructures – there is no seamless integration. Rubrik’s primary aim is backup simplicity – they want to provide a “time machine”…